Crane Merchandising Systems Launches CALI Freestanding Coffee Machine in Europe

CHIPPENHAM, U.K. – November 09, 2018 – Crane Merchandising Systems, a Crane Co. company, and the leading global manufacturer of innovative solutions for vending machines, cashless systems, enterprise software solutions, and wireless communications, today announced the launch of CALI, its newest freestanding premium hot beverage machine for the European market that features a superb user experience, barista-quality coffee and a stylish, durable design.

CALI continues the legacy of Crane by incorporating the revolutionary Atlas H electronics board and featuring Crane’s reliable coffee platform that delivers high quality drinks, excellent serviceably and commonality of parts.

“CALI provides a great consumer experience with an attractive design and intuitive user interface,” says Karin Sadler, Global Product Manager for Coffee for Crane Merchandising Systems. “The coffee shop style menu and easy-to-use workflow guides the user through the drink selection and customisation process, and the customisable graphics ensures CALI is a fit for any location.”

Operators using CALI can provide up to 28 selections of barista-style coffees and freshly brewed teas, which increases same-store sales. These sales are derived from the experience of developing quality premium tasting coffee and tea with a machine.

“Consistently delicious coffee doesn’t happen by accident,” said Gillian White, Managing Director, Europe.  “Just as it takes experience to farm quality beans, properly harvest, blend and roast them, it also takes experience to develop a machine with the ability to release their optimal flavor in every single cup.”

Crane Merchandising Systems has more than 80 years of experience designing premium coffee machines that deliver the taste profile consumers expect from the best coffeehouses around the globe,” White said. “With distribution channels worldwide, Crane is following through on its promise to connect the world to coffee.”

About Crane Merchandising Systems

Crane Co. is a diversified manufacturer of engineered industrial products. Crane Co. is traded on the New York Stock Exchange (NYSE:CR).

One of its segments, Crane Merchandising Systems, designs and manufactures a diverse, yet integrated portfolio of automatic merchandising equipment across multiple verticals, including hot and cold beverage, snack, and food. It also offers other vending solutions including cashless processing, payment devices, vending management software and wireless communication technology. Its legacy of brands (Automatic Products®, Dixie Narco®, GPL®, National Vendors™, Stentorfield™ and Streamware®) enables Crane to provide customers a complete, cross-platform solution while maintaining innovation, quality and service.